Reimagine Sales to Regain Momentum
“In the middle of every difficulty lies opportunity” Albert Einstein.
Sales are the lifeblood of business. Business success depends on it. However, with the recent pandemic, selling has become difficult, demand has reduced, and competition increased. Only a competent sales team can generate regular sales in such a challenging business environment.
Building Blocks of Selling Skills
To understand selling skills better, we should ask ourselves: What makes a good salesperson? You will find that the answer revolves around the following
Confidence, motivation, initiative and perseverance
- Communication skills - oral, written and online
- Understanding of the product
- Business networking skills
- Research and client prospecting
- Sales negotiations skills
Selling is not Theoretical; it is Practical
Those who have tried selling know that selling is a little more complicated. Therefore, you need different selling techniques depending upon the customer, market and product.
- Retail selling is different from wholesale
- High-value items require a different approach
- B2B is different from B2C
- Showroom based selling is different from online sales
So, you should determine what your team need and choose the right training program and training provider based on that.
Good training consultants offer rapid training needs assessments. You and your team should discuss with the trainer how things work in your market, and how your company approaches selling.
Future Options Consulting offers Selling Skills Training which is designed to impart the skills and confidence to the salesperson for achieving higher sales. The training covers business networking, client prospecting and acquisition, negotiations and closing sales. The training will help in building self-esteem and confidence, perseverance, self-control and goal orientation. With so much social distancing, the team should have good digital selling skills.